Wednesday, April 18, 2012

Book People Unite!

Reading Is Fundamental
Inspires Children to be Lifelong Readers by Delivering Free Books and Literacy Resources to Those Who Need Them Most

Only 1 child for every 300 living in poverty in the U.S. has access to books. A child without books starts out behind and is likely to stay behind for the rest of his or her life. The books RIF provides can spark a lifetime of ambition. Imagine a world where every child has a book. Where a greater number of students earn diplomas. Where our workforce is larger, smarter, and more innovative. This vision of a literate America is within our grasp.

RIF is sparking a widespread movement in support of reading through a national awareness campaign, “Book People Unite.” RIF has gathered several of the world’s most beloved children’s book characters to create a history-making PSA. The campaign speaks directly to youth and their parents, calling on them to identify as book people. Book People embrace books in all formats. Book People know that reading helps children overcome obstacles—opening a door to a wider world of experiences. Book People Unite because Reading Is Fundamental.

Your voice will help place books into the hands of children who need them most. And, millions of RIF kids throughout the country will see you as a leader in helping them turn the page to a brighter future. 

Take the pledge at!

To watch the Book People Unite film featuring Pinnochio, Madeline, Clifford, Babar, and other favorite characters, click here.