Sunday, June 23, 2013

Support RIF and You Could Win a $500 Macy's Gift Card!

Be Book Smart!
Give $3 to Provide a Book for a Child and
Get $10 Off a $50 Purchase at Macy's

RIF has partnered with Macy’s to create Be Book Smart, a national partnership to raise awareness and support of children’s literacy. This effort will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties. This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community.

From June 21–July 21, 2013, Macy’s customers can give $3 to provide a book for a child and receive a coupon for $10 off* a $50 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF. 

Since 2004, Macy’s has played an integral part of helping RIF carry out its mission, raising more than $25 million to support children’s literacy. That means millions of free books and resources for children who need them the most.
As we launch the 2013 Be Book Smart campaign, Macy’s and RIF are celebrating our 10th year together. Through this incredible partnership, we’ve done amazing things. With your help this year, a Macy’s customer using a Be Book Smart coupon will help RIF get the 10 millionth book to a child in need through this partnership.

Why Support the Campaign
Reason #1: By supporting RIF at Macy’s, you are helping provide free books and literacy resources to children in underserved communities. All children need access to books and to be exposed to reading at an early age to prepare for success in school and life. And for many of the children RIF serves, their RIF books are their only books.

Reason #2: Macy’s will thank you with a $10 off coupon* valid on eligible purchases of $50 or more!

Reason #3: You’re a Book Person and helping kids make you feel good.

To learn more, click here.