Monday, July 18, 2011

Macy's "Be Book Smart" Program Supports RIF

Macy's-RIF Partnership Offers Win-Win Program for Consumers and Kids Who Need Books

Reading Is Fundamental (RIF) has partnered with Macy’s to create Be Book Smart, a national partnership to raise awareness and support of children’s literacy. This effort will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties. This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community.  

Through July 31, 2011, Macy’s customers can give $3 to provide a book for a child and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF to help reach our goal of giving 1 million books to kids. 

RIF’s Impact
With more than 17,000 program locations in all 50 states, the District of Columbia, and U.S. territories, RIF is making a difference for millions of children. A recent analysis of reading research confirmed the impact of RIF's core mission—that simply improving access to books improves children’s reading performance, helps children learn the basics of reading, results in children reading more and for longer lengths of time, and improves children's attitudes toward reading and learning.  You can review the summaries  of the critical literacy issues and RIF's quick reference guide of recent literacy statistics, both of which illustrate the challenges RIF faces in creating a literate America, at