Should Children's Publishing Let Commercial Product Placement Into Books for Young People?
"Susan Katz, publisher of HarperCollins Children’s Books, said she was not concerned about a possible backlash against corporate sponsorship in books aimed at such a young audience. 'If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in,' Ms. Katz said. 'It gives us another opportunity for authenticity.' "
Authenticity? Read more in The New York Times at http://www.nytimes.com/2008/02/19/books/19cathy.html?_r=1&ref=arts&oref=slogin